Entrepreneurship: A Process Perspective takes an applied, multidisciplinary approach to analysis of every stage of building a business. The result is a practical, action-oriented presentation that couples solid theory with relevant examples. Based on the timeline of starting and operating a new business, the book focuses on the entrepreneurial process as it moves through several distinct phases: generating ideas and recognizing opportunities, assembling resources, launching the new venture, building success, and harvesting the rewards. At every phase along the way, students learn to apply proven principles to their own business ideas. Current, comprehensive, and cutting edge, Entrepreneurship equips potential entrepreneurs with the tools and insights for success.