Finding Fertile Ground: Identifying Extraordinary Opportunities for New Businesses is the first complete framework for entrepreneurs who want to start high technology businesses. Dr. Scott Shane identifies the key factors associated with long-term success. You’ll discover how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. Along the way, Shane shows how to account for crucial issues such as network externalities, and the emergence of dominant designs and technical standards.