From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Business, a new book by Dr. Scott Shane, brings together the best research, to help businesses decide whether or not to use franchising as a model for corporate expansion. Drawing on studies of hundreds of franchise systems in dozens of industries, Professor Shane looks at franchising from the franchisor’s perspective and identifies proven principles and techniques for the entire franchise system development process: defining products and services, planning support, establishing royalty rates and advertising programs, mapping territories, recruiting and managing franchisees, and much more.